Select Articles & Releases:

IronCowboy Finishes 'Impossible' 50-50-50

James Lawrence, the 'IronCowboy' Finished what most thought was insane and impossible: 50 Ironman-length distance races, over 50 days, though all 50 United States. Read the full release here.

Anti-Gravity Helmet

For April Fool's Day 2016, Rudy Project published a release on our new 'Anti-Gravity' helmet. Poking fun at 'ultra-lightweight' products that triathletes and cyclists are always after, this ended up being one of our most circulated releases of all time. Read the full article here.

Spaceman & Triathlete

I had the pleasure of working with ESA Astronaut Luca Parmitano to produce several content articles about his love of racing, and riding rockets. Read one of them on Ironman.com here.

FBI Agent & Rudy Race for Memorial

Special Agent & Hawaii native, Ed Ignacio worked with us to raise funds for a Law Enforcement Memorial in the only state without one: Hawaii. Read the full article here.

2 Rudy's Together

Celebrity Sean Astin, known for his role as Rudy, partnered with Rudy Project during the IRONMAN World Championships to use the angle of 'Rudy in Rudy' to raise money for his inspirational after school running campaign #Run3rd. Read the full release here

Tralyx Sunglasses Rated Perfect 10/10

Cycling Active Magazine named the Rudy Project Tralyx sunglasses as the 'Best on Test' when compared to ten other high-end performance sunglass brands. Read the full release here

5X in a Row - Rudy Project Smashes Helmet Count

Shattering all industry records, Rudy Project won the coveted IRONMAN World Championships helmet count for the 5th consecutive year in a row. Read the full release here

Transition 46 Bag Wins 'Best in Class'

Triathlete Magazine, the world's #1 multisport publication, named the Rudy Project Transition 46 bag as their 'Best in Class'.
Read the full release here